![]() When I spoke with Teresa Carlson, she summed up with, “Truly, for my view of the world, what we're doing is one of the most significant areas around digital transformation. The key is to remove barriers between data and action.” But when you look at it through a new lens I think that is the secret to fast and effective transformation. “I have found that when you look at the world through a familiar lens familiarity can become a blind spot that stifles innovation. The magic is in finding new questions and new ways to work with the data-and that is an area where Splunk customers have an advantage. Macdonald added, “Being able to use the product flexibly as it fits our needs at the time is really, really helpful.” Data-Driven TransformationĮveryone has data and most companies look at the same metrics in the same way. ![]() ![]() “Enabling workflow pricing allowed us to ingest more data that we may or may not need later, and gives us some more flexibility so that's been really useful with Splunk cloud.” Billy Macdonald, Senior Director of DevOps at Agero, told me about the impact of workload pricing for the company. She explained, “You have to be reflective and say, how do we look around the corners? How do we make sure that we're always doing the right thing for our customers and our pricing model to make sure that they can maximize their use to get the right insights?”Īgero-a major provider of white-label roadside assistance-is an early adopter of workload pricing. I had a chance to talk with Teresa Carlson, President and Chief Growth Office at Splunk, about workload pricing. ![]() With workload pricing, customers have more freedom to ingest and store data they might not even know if or when they will need, and only pay for it if and when that need arises. Customers pay for the data when they engage in tasks and work with it in the Splunk platform rather than at ingestion. Splunk workload pricing shifts what customers are paying for. “Nothing” is obviously a bad choice, and “All” can quickly become cost prohibitive. You need to be able to store all-or as much as possible-of the data so you have it when you need it.Īn all or nothing approach doesn’t work. The thing about data is that you don’t always know up front which data will be important or what question you might want to ask six months from now. One of the biggest announcements may have been workload pricing. Splunk unveiled new enhancements to Splunk Security Cloud and Splunk SOAR to provide organizations a comprehensive Security Operations Center (SOC) platform with industry-leading intelligence, analytics and automation. The volume of threats is overwhelming, so it’s imperative to be able to reduce the time to detect threats and respond quickly to shut down attacks. IT security teams are tasked with monitoring and protecting an increasingly complex attack surface-often spanning local and mobile devices, as well as cloud platforms, SaaS (software-as-a-service) applications, and more. Splunk announced new product innovations to help improve security for customers-accelerating detection and response with analytics and automation. Organizations need to have visibility of all data and the ability to analyze it effectively in real-time. Securityĭata plays a crucial role in security as well. The Splunk Observability Portfolio includes expanded capabilities for Splunk Application Performance Monitoring (APM), Splunk Real User Monitoring (RUM), Splunk Synthetic Monitoring, Splunk Log Observer, Splunk Infrastructure Monitoring and Splunk IT Service Intelligence. Splunk announced an array of product updates and enhancements designed to improve observability, drive better application performance, and accelerate innovation.
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